If you use Instagram for your business or for personal use, then you know how much fun it can be! It’s a great way to show your followers what you’re up to, what exciting new things you’re offering, or just to share some inspiration or motivation. Plus, it’s just images and videos, and while comments are allowed, there’s less opinions and debating than other social media sites. And sometimes that’s pretty refreshing, right?
Instagram is a great marketing tool and can be super helpful for businesses! If you currently have Instagram or are thinking about creating an account, here are a few things we think you should make sure you’re doing on the social site.
Post consistently – No matter what social media network you use, consistency is important and Instagram is no different! Make sure you’re posting some images regularly and have a good presence. When people find your page, they’ll love that it’s populated with recent content. Show followers you’re relevant and stay up to date!
Use brand voice – Continue to use your brand voice, even on social media. Maybe you’re a bit more professional on your website, but when people do business with you, find you’re actually really funny or very personable. If you want that to be your brand voice, use it on Instagram! Social media is a way to get a little more personal and encourage your followers to get to know you and your business, so you can have some fun and be more relaxed. We know not everyone’s brand voice is witty or light hearted, so whatever voice you normally do, carry it over to Instagram!
Interact with followers – Let your followers know there’s someone behind the account when they comment or tag you in posts. It will make them feel like you’re listening and care if you interact with them on Instagram. And isn’t customer service one of the most important things in business? Communicating on social media is a great way to make sure they’re happy and taken care of!
Use Insta Stories – Videos are so popular and you should be using them if you’re not already! Instagram has some great features like Insta Stories and IGTV so you can post videos. There are also fun features in stories, like polls, questions, filters and way more so you can get pretty creative while learning more about your followers and what they’re interested in!
Use hashtags/mentions – Instagram users can follow hashtags so if you have one that’s relevant or many people are using, be sure to include it in your caption! That way, if people don’t even know who you are, there’s still a chance they could find you just by searching for a certain topic. You can also mention people or other businesses and tag them in your posts. Users can see what others are tagged in, so again, you could be found even if someone doesn’t know who you are!
We’re sure Instagram will continue to change and update, but these are great things to do on your page no matter what new features come out!