Video is everywhere. We know it’s important and it’s a great way to reach people. But now, it seems like there are always new video apps and it’s becoming harder to know which is best. Do people like the shorter videos? Would they rather watch a longer one? Is a short Instagram story going to reach more people or would IGTV be better?
HubSpot has a blog post called The What, Where, and How of Video Consumption and I was surprised to learn people would rather watch a longer video than a super short one. Check out their blog to learn more about how familiar users are with video platforms and how much time they spend watching videos online.