A picture is worth a thousand words right? So what do you want the pictures you use in your marketing to say? We think they should tell a story – a positive one (obviously) – about you and your business! An easy way to do that? Use professional photos!
When you use professional photos in your marketing, you’re choosing what gets seen by your audience. You can get specific and instead of posting a photo of someone else’s products that might be similar to yours, they can actually be your own products. That way, potential customers are seeing exactly what they’re getting.
Stock photos are really helpful and when you need a quick, generic photo for your blog or Facebook post, a stock photo might be the way to go! But sometimes, you can’t find just the right photo on stock image sites. And your subject might be right in front of you!
Which leads us to our next point… Not all of us are photographers. Sure, we can take a quick photo and it might be good enough to put on social or a website. But not all of us have the equipment of a photographer and our photos might not be as good as they could be. Professional photos are especially great for team photos. For one, you can all be in them, (and no one will have to mess with a timer!) but you’ll probably be more happy out the outcome of the photos. Plus, if you’re going to use them often and in a lot of places, you want to make sure they look good!
Which leads us to our next point. Again. You can use great photos in a lot of places! Share them on social, your website, and in your email marketing. And those are just a few places. A great, professional photo is more likely to draw someone in than a stock photo or one quickly taken on a smartphone that might not be the best quality.
Nice photos will be used so often and you’ll be thankful you have good, quality pictures of your team, products, work area, or whatever else you want to showcase in your marketing!